Mini names lethal weather front 'Cooper' in PR gaffe

2 As and a B · Post by **2 As and a B** » 03 Feb 2012, 07:28

An advertising agency for BMW has paid to name a cold weather front sweeping Europe "Cooper" in Germany, after the carmaker's Mini Cooper.

But the public-relations stunt by the agency went wrong after the freezing conditions led to dozens of deaths.

Germany's meteorology institute allows the sponsorship of weather systems.

http://www.bbc.co.uk/news/world-europe-16852429

FFS

JohnB · Post by **JohnB** » 03 Feb 2012, 09:42

The meteorological institute's "Adopt a Vortex" scheme has been running since 2002, with the money raised helping to fund weather monitoring at Berlin's Free University.

I wondered what had happened to him

.

emordnilap · Post by **emordnilap** » 03 Feb 2012, 10:26

How unfair. The Beeb have far bigger resources than The Daily Mash.

RenewableCandy · Post by **RenewableCandy** » 03 Feb 2012, 14:51

Hey I've already mentioned that in another thread

!

2 As and a B · Post by **2 As and a B** » 03 Feb 2012, 19:59

Ah, but have you managed to get Heinz to sponsor your wind yet?

RenewableCandy · Post by **RenewableCandy** » 03 Feb 2012, 21:36

Bean there done that...

emordnilap · Post by **emordnilap** » 05 Feb 2012, 09:43

RC always has her finger on the pulse.