And now, a booklet to use alongside the website:
Food Biotechnology: A Communicator’s Guide to Improving Understanding, 3rd edition
Even the title made me chunder.
A (3.15MB) pdf of it can be downloaded or read on-screen
here and is available in multiple languages.
Particularly interesting is the section, "Words to use, words to lose". Examples include replacing words or phrases such as "scientific advancements" and "technology" with "commitment" and "inspired"
or "not a direct danger to human health; most research has not
found an adverse effect" with "provide safe, healthful, sustainable crops". You get the picture.
There's a great section on "tough questions" and the answers are a politico's dream; if ever a language was used slimily, this is it. Check it out, it's fascinating and you'll have a larf. Or is it barf?
I experience pleasure and pains, and pursue goals in service of them, so I cannot reasonably deny the right of other sentient agents to do the same - Steven Pinker