Yes, celebrity-culture is the co-opting of some very old social instincts of humans to copy those who are perceived as being higher up the social strata. There is little discernment on the part of the imitator in terms of which behaviours to copy and the reason for this is psychological economy. The imitator may not be in a position to know which of the behaviours of the person they intend to imitate are more important than others. So, they simply copy them all (or, at least, all that they can perceive) on the basis of the "throw-enough-mud-against-the-wall-and-some-of-it-will-stick" principle. In the long run, this strategy works, which is why it has become a hard wired social instinct. In the short run, however, it can lead to some pretty dumb behaviour.RenewableCandy wrote:Interesting article on Beeb News about possible evolutionary reasons behind "celebrity culture", in that we like to imitate successful individuals because, prehistorically, doing so was how we learned new stuff, thereby increasing our chances of survival. The problem being that what we imitate about a successful person nowadays isn't the trait that made them succeed (e.g. the hours of training, etc), but some other random thing (e.g. the hairdo).
The more educated/intelligent among us may well look at such apeing behaviour and consider it deeply stupid, which of course it is for much of the time. However, such a consideration is pointless in the same way as it is pointless to consider as stupid the way a rabbit can be Pavlovian-conditioned to have it's instinctive eye-blink reflex co-opted to occur in the presence of a buzzer instead of when a puff of air is blasted into it. In the short run and in the statistically improbable context of a psychologist's lab, such behaviour can certainly be viewed as "stupid". In the long run, however, it stops rabbits going blind. Similarly, in the short run and the statistically improbable context of a mass-media-connected industrial society, celebrity-apeing can certainly be viewed as "stupid". In the long run, however, it facilitates the optimal propagation of successful behaviours throughout social groups.
Evolution plays the long game.