The non-electric way of life that Fujimura suggests is not just a lifestyle without electricity. It also incorporates his philosophy on leading a happy and affluent life using appropriate technology without depending on energy and money.
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http://www.japanfs.org/en/mailmagazine/ ... 31327.html
Life without Electricity - Pursuing a Pleasant, Electricity-Free Lifestyle
Kazuko Kojima, Japan for Sustainability Newsletter No.109, September 2011
It is not all that long ago when we began using so many electrical appliances in everyday life. Japan's first "pulsator-type" washing machine, a prototype of current models, reached the market in 1953. Its popularity exploded as it was a convenient product that considerably reduced household work loads. Full-scale television broadcasting also started in 1953. This year set a precedent for the expanding use of various home appliances; so much so that it was later referred to as "year one of electrification."
Among these new appliances, the washing machine, refrigerator and black-and-white television set were called the "three sacred treasures" (referring to the Imperial regalia of Japan, the sword, mirror and jewel) that everyone longed for at that time. With incomes increasing as a result of rapid economic growth, consumer demand for these home appliances skyrocketed. By 1973 most households had purchased these 3 appliances.
Japan's electricity use steadily increased starting around this time. Even after the "oil shock" of 1973, electricity use increased about 2.5 fold during the 35 years to 2008. The most substantial increases occurred in the consumer/household and transportation sectors. The increase in household use was partly due to changes in social structure, such as an increasing number of households, and also by changes in private lifestyles demanding more and more convenience and comfort. This was a time of "individual electrification" when each individual, rather than each household, came to own a set of electrical appliances.
Establishment of the Atelier Non-Electric
Despite these social trends, Yasuyuki Fujimura, a doctor of engineering and an inventor, has been advocating a "Non-electric" lifestyle that intentionally avoids the use of electricity. The phrase, "Non-electric" may sound a little unfamiliar, but it is different from "anti- electrification" that condemns electricity on principle. The phrase "Non-electric" is meant to communicate the idea that it should be possible to live happily and richly while enjoying a moderate level of comfort and convenience without depending on electricity.
Fujimura has a PhD in physics and originally got a job at a major equipment manufacturer. He was an elite engineer involved in the development of advanced technologies including plasma processing machines, cogeneration systems and gas heat pumps. His turning point was when his newborn son was diagnosed with allergic asthma. As he found out, at that time, in the 1980s, there was a surprising increase in the number of children with allergies. As he continued his research, he learned about environmental problems. He realized that the environment was deteriorating and harming the health of children as one of the down sides of rapid economic growth fueled by the vigorous promotion of scientific and technological advancement and the pursuit of more and more convenience and comfort.
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