I believe in the US, UHT was often put in the fridge alongside the pasteurised milk to help win people over (though UHT doesn’t need to go in the fridge). If it’s in a nice carton and the price is right most people probably won’t object.
Surely it is only a matter of time before carbon taxes are imposed? If so there is bound to be a tax on non-UHT milk.
The EU Greens are attempting to get the word “fresh” banned for milk with a shelf life of more than 7 days; that effectively would cover much of our refrigerated supermarket milk. (The shelf life increased because the milk now gets from cow to supermarket shelves within 24-48 hrs.)
http://www.thegrocer.co.uk/articles.asp ... &ID=211531
All preparation for making it harder to distinguish between UHT and traditional milk; it might save energy but I’d rather go without. There’s also the issue of nutrients lost and the apparent inability to make yogurt/cheese from UHT
A lot of milk and eggs are used in processed food and drinks (cakes, McFlurries etc) so factory farming cows/hens shouldn’t have trouble finding a market, even if some customers say “no” when they have a choice.
Wasn’t it P.T. Barnum that said: “No one ever lost money underestimating the public’s taste”? He also supposedly said: "There's a sucker born every minute”, but that may be apocryphal.