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Mini names lethal weather front 'Cooper' in PR gaffe
Posted: 03 Feb 2012, 07:28
by 2 As and a B
An advertising agency for BMW has paid to name a cold weather front sweeping Europe "Cooper" in Germany, after the carmaker's Mini Cooper.
But the public-relations stunt by the agency went wrong after the freezing conditions led to dozens of deaths.
Germany's meteorology institute allows the sponsorship of weather systems.
http://www.bbc.co.uk/news/world-europe-16852429
FFS
Posted: 03 Feb 2012, 09:42
by JohnB
The meteorological institute's "Adopt a Vortex" scheme has been running since 2002, with the money raised helping to fund weather monitoring at Berlin's Free University.
I wondered what had happened to him
.
Posted: 03 Feb 2012, 10:26
by emordnilap
How unfair. The Beeb have far bigger resources than The Daily Mash.
Posted: 03 Feb 2012, 14:51
by RenewableCandy
Hey I've already mentioned that in
another thread 
!
Posted: 03 Feb 2012, 19:59
by 2 As and a B
Ah, but have you managed to get Heinz to sponsor your wind yet?
Posted: 03 Feb 2012, 21:36
by RenewableCandy
Bean there done that...
Posted: 05 Feb 2012, 09:43
by emordnilap
RC always has her finger on the pulse.