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The Independent - 13/10/10

Shoppers familiar with seeing fair trade, organic or rainforest labels during their weekly shop will have to get used to another logo: the carbon footprint.

Leading food brands are increasingly using the Government's black footprint logo and, according to research published today, it will become the second most common ethical label in UK shops by the end of this year.

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However, other products have not been included, possibly because shoppers would be put off by how much pollution they generate.