PowerSwitch

Well, I realised after being in this business for a good 20 years that we all know quite a lot now about food production at the level of the farm – we’ve seen enough investigations of the way poultry are reared, for example. So I thought, we know a lot about chicken but we don’t know anything about how a chicken kiev is produced in a factory.

We actually don’t know very much about processed food at all and it always used to puzzle me. I try to avoid processed food but on the few occasions I have had to eat it, I think, why is it so different from homemade food? For instance, why is the blueberry muffin that I make at home fluffy and light and fruity and the ones that I buy are sort of heavy, doughy and don’t taste of fruit? I wanted to find out what was going on, what accounted for this disparity.