At first glance I thought: "Well, it's just a few VAWT drums stacked on each other. Building 3 next to each other makes it more stable."
But then I did more research and found that each 'drum' is really just a housing with the actual VAWT inside. The vanes are sized and positioned in such a way as to direct wind only to one side of the rotor while deflecting it from the other. This not only increases the efficiency (I found a source which stated 50% more efficient), but reduces noise to no more than 30-40 dB.
Among the other features of this design:
- Modular design, easy to size a project depending on local conditions and available finansing, easy to transport and install,
Much safer for birds, takes up less space,
No vibrations or infrasounds,
Starting speed of only 0.7 m/s (compared to 2-3.5 m/s for HAWT),
Nominal power at 6-7 m/s (other designs - 8-12 m/s),
Built to not only withstand, but to keep producing power at wind speeds up to 55 m/s (other designs drop off above 12-15 m/s for safety reasons)
From a DIY POV, this can make small scale VAWT just as efficient as HAWT, and maybe easier to construct than specially shaped HAWT blades.