Why do people want and buy: large TVs, fast cars etc?

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chubbygristle
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Post by chubbygristle »

I feel myself quite lucky when it comes to being exposed to the advertising industry, I don't have a tv nor do I take papers or magazines.
I used to be lucky enough to be in the same situation when I was single. I remember when I first got together with the other half and I refused to be in the same room as the television if it was switched on. You can imagine how that went down and didn't last very long :-)

I now am used to passive TV and the adverts that come with it. In fact the other half tends to mute the adverts, not because they are too loud (something I have since put a stop to by putting a dynamic audio processor in line with the telly!) but because I have a tendency to rant at them. Probably the most annoying thing I do is sing "well tonight thank god it's them instead of you" line from that god awful do they know it's Christmas song after every "oh no I have got some blackheads commercial". I invested in some noise cancelling headphones to block out the TV noise that I hear in the kitchen etc. Works a treat.



It really is awful when you get to stand back and look at it. Doesn't make you feel well at all. We are definitely doomed and fuc*ing well deserve it.
At times, yes. However I do know a lot of other people who have ditched the TV (although quite a few in favour of downloading films / programmes though - but without the ads). I used to have one of those gizmos that adbusters used to sell that put most tv's into standby mode. Good fun cycling past Dixons etc who leave their flat screen tellies on all night in their shop windows, doing a "cycle by" power off.

It is surprising what difference you feel after stopping watching TV for a long time and reading papers / magazines etc full of ads etc. When you do have to see them again it's almost painful. I don't even listen / watch the news anymore and have started getting pissed off when people expect me to know what they are on about - kids in basements and this and that. It's quite surprising at how difficult it is to completely turn off from it all when you are surrounded by people so infected by advertising and news etc.

The telly really helps to turn people into spectators as well and wait for things to happen. Small example was the other day, cycling into work I watched cyclist after cyclist get clobbered by this big spiky vine that had grown into the cycle path, swerving about to avoid it etc. Not one person stopped and thought "you know, I'll spend 2 seconds to stop and snap that thing off". I got funny looks off people when I did just that. Obviously this cannot be pinned down to the TV but you?d think people would see such an easily solvable problem and do something.

The other thing you notice as well when you stop watching telly for a long time is just how pervasive the American culture is through this medium. It's not as easy for me now as it was as there's always some American 'comedy' blurting out of the goggle box these days in my living room but it's really interesting to see how the television is changing what people say and the intonation in which they are said. It's a massive homogenising implement really and has probably gone hand in hand with the homogenisation of most of everything else these days too.
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emordnilap
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Post by emordnilap »

greg wrote:I feel myself quite lucky when it comes to being exposed to the advertising industry, I don't have a tv nor do I take papers or magazines.

However, I do occasionally go to the cinema, and am sometimes stupid enough to turn up on time, when any fule knows you turn up 15 minutes late to miss the ads. The other day I was on time, and for the first time in months was exposed to the full force of it. Jesus, it was awful - crass, loud, catering to the lowest possible intelligience (And that was just the usherette). Total drivel, put me in a state of shock it did. No wonder peoples brains turn to mush if this is what they have to put up with day after day.

It really is awful when you get to stand back and look at it. Doesn't make you feel well at all. We are definitely doomed and fuc*ing well deserve it.

edit: Do I get the grumpy old git award now, or is it going to Vortex again?
No, we'll share it (but not the 'old' bit).

Like you, I absolutely detest advertising of almost any sort. Practical experience, word of mouth, side-by-side comparisons. I do not need to be told about stuff I don't need.

I don't see any tv adverts - I refuse to look when I'm in the presence of a a tv but I know what you mean about the cinema. Luckily we have a rather good film club here as an alternative to the popcorn-and-coke mindset.

Hmmm...popcorn and coke. Pretty much describes the films too, don't it?
I experience pleasure and pains, and pursue goals in service of them, so I cannot reasonably deny the right of other sentient agents to do the same - Steven Pinker
eatyourveg
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Post by eatyourveg »

The reason we originally got rid of the tv was because of the youngest child. He became totally addicted to it, got up sneakily at 5am to watch it, that sort of thing. Got rid of the x-box thing as well for the same reason. He really was badly affected by it, became permanently grumpy, hard to motivate, , rude, and he got 'rights' too.
Since it went there has been a change, he reads, can carry on a conversation, and doesn't take everything you ask him to do as an imposition, but he did comfort eat for quite a while afterwards, which we are now dealing with.
peaky2
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Post by peaky2 »

Well done Greg - it must be really hard but great that you're sticking with it. :)

I had a TV until 2003 and now on odd occasions that I do see it, especially the ads, I realise what a force for mind numbing it is. Ads are just so weird - you have to buy into a particular idiotic viewpoint for them even to seem vaguely meaningful. And it wasn't until visiting a friend who had the ads on the TV that I realised why some billboards I'd seen in town made no sense - it was because they were part of a TV campaign and you had to watch that to 'get' the billboards.

What really shocked me recently was went I went to our local art house cinema, the wonderful Duke of York's, which showed about 9 adverts before the film, of which about 6 or 7 were for cars. And one was for "The new RH drive Hummer for ?27,000" :shock: Seeing that many car adverts was freaky enough, but a Hummer ad. In the UK? In Brighton? In my local arty cinema? It's a good thing I was already reclining or I'd have probably fallen over.

I really don't think our current consumer culture could exist without TV - it is the single most potent mind-altering drug mankind has ever created. Far more dangerous than any class A drug, or even alcohol.
"[The Transition Movement is] producing solutions, not a shopping list for suicide" - Rob Hopkins
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leroy
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Post by leroy »

In response to initial question, Chris, I always think that this is a somewhat general but beautifully poetic paragraph on our continual and collective lunge forward, ever consuming and flailing-
The Puritan wanted to work in calling; we are forced to do so. For when asceticism was carried out of monastic cells into everyday life, and began to dominate worldly morality, it did its part in building the tremendous cosmos of the modern economic order. This order is now bound to the technical and economic conditions of machine production which today determine the lives of all the individuals who are born into this mechanism, not only those directly concerned with economic acquisition, with irresistible force. Perhaps it will so determine them until the last ton of fossilized coal is burnt.

Max Weber, The Protestant Ethic and the Spirit of Capitalism' page 181, 1953 Scribner's edition.
Just fantastic
Last edited by leroy on 16 May 2008, 20:56, edited 1 time in total.
RevdTess
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Post by RevdTess »

leroy wrote:Just fantastic
Agreed. spot on. I keep thinking this sort of thing is a modern realisation, but there's been powerswitchers throughout the ages...
syberberg
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Post by syberberg »

I always find it amusing that the Portuguese use the same for for "advertising" as they do for "propaganda".

"Who controls the past controls the future. Who controls the present controls the past." -- O'Brien in 1984.
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leroy
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Post by leroy »

Study the past, if you would divine the future
Confucius, in glory
A love for tradition has never weakened a nation, indeed it has strengthened nations in their hour of peril.
All great things are simple, and many can be expressed in single words: freedom, justice, honor, duty, mercy, hope
Churchill both

and for me-
We sit in the foment of life, which jumps up and down - finds love, anger and torment, inspiration and despair. Betweensides lies oblivion long, long and ever, but the jump and dive is for the reckoning. Amongst good company, in verdant medium, and with faith - take extended fore-brain, lessened stomach and opposable thumbs. Spread goodwill, protect your own and communicate. We will prevail.
Dear me, messianic in less-than-sober-form. Nonetheless, I reckon that we are in for a go here - opportunity lies with cataclysm and all. I read and read in history now, and those things that are generally lost can be reserved.
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